Firestarter

VIP plan for hypercompetitive markets
  • Review your client’s web presence, analytics (including KPIs), and SEO test results.
  • Develop a strategy for and perform the top 60 most important small action items that will most help your client that month
  • Write up an overview of how the organic campaigns strategies, and tactics are doing. Feel free to copy and paste this content to your client!
  • Rate your client’s web presence on each of the pillars of modern SEO
  • Unlimited 30-minute calls or video chat consultation/support
  • Unlimited e-mail consultation/support
  • No minimum monthly commitment
Get Pricing

Kickstarter

Most popular plan for moderate competition
  • Review your client’s web presence, analytics (including KPIs), and SEO test results.
  • Develop a strategy for and perform the top 14 most important small action items that will most help your client that month
  • Write up an overview of how the organic campaigns strategies, and tactics are doing. Feel free to copy and paste this content to your client!
  • Rate your client’s web presence on each of the pillars of modern SEO
  • Up to two 30-minute calls or video chats for consultation/support
  • Unlimited e-mail consultation/support
  • No minimum monthly commitment
Get Pricing

Frequently Asked Questions:

 

What are some typical examples of small action items?

The number in parenthesis represents the number of action items it would take.

Content Creation Action Items:

  • (1) Create power page topic
  • (1) Keyword research
  • (1) Power page content framework planning
  • (1) ~150 words of writing (includes revisions)
  • (1) Create a quick banner/graphic for a piece of content (revisions included)
  • (1) Publish a piece of content to the site and optimize the page
  • (1) Send out a round of e-mails to ~10 influencers to bring them into the content creation process

Link Building Action Items:

  • (1) Research and develop a list of ~5 link creation targets
  • (1) Send out a round of e-mails to ~10 link creation targets
  • (1) Evaluate a competitor’s backlink profile for reverse-engineering purposes
  • (1) Find ~2 broken link building opportunities
  • (1) Help client get set up on a citation-building service (client typically pays for this service directly)

Architecture and User Experience Action Items

  • (1) Implement conversion goal tracking
  • (1) Develop, optimize, and implement homepage title tag & description for home page
  • (1) Warm up our inbound link creation targets
  • (1) Create a client e-mail address and connect it to our email system
  • (1) Study link creation target content and linking trends
  • (1) Keyword research
  • (1) Develop a better title tag infrastructure for the subpages
  • (1) Optimize ~5 images
  • (1) Remove organic search spam from Google Analytics
  • (1) Set up segmenting in Google Analytics to drill down search analytics
  • (1) Set up client with a phone call tracking service (client typically pays for this service directly)

What if a task is bigger than a small action item?

Bigger tasks will need to be broken into a couple of small action items. Here are some potentially bigger tasks and their respective number of action items. Anything a little more complex than the single action items above will consist of multiple action items. Here are a few examples:

  • (4) Set up a split testing service and a test (client typically pays for this service directly)
  • (4) Move standalone blog to the main domain

What could a realistic first month look like on a Kickstarter plan?

The first month is usually spent getting the site’s on-page SEO ducks in a row and start planning our first “power page”.  Typically it looks something like this:

  • (1) Keyword research to determine initial list of main and secondary keywords to focus on first
  • (1) Develop, optimize, and implement homepage title tag & description for home page
  • (1) Implement conversion goal tracking
  • (1) Remove organic search spam from Google Analytics
  • (1) Optimize ~5 images
  • (2) Research and develop a list of ~10 link creation targets
  • (1) Study link creation target content and linking trends
  • (1) Create power page topic
  • (1) Power page content framework planning
  • (4) Start creating a power page (these four action items cover the first 600 words of an eventual 1500+ word piece of content)

What could a realistic second month look like on a Kickstarter plan?

Bigger tasks will need to be broken into a couple of small action items. Here are some potentially bigger tasks and their respective number of action items. The number in parenthesis represents the number of action items it would take.

  • (6) Continue creating the power page we started last month (these six action items cover the next 900 words of the piece of content)
  • (1) Create a quick banner/graphic for a piece of content (revisions included)
  • (1) Publish a piece of content to the site and optimize the page
  • (2) Add 10 more link creation targets to our list
  • (2) Send out a round of e-mails to ~20 link creation targets
  • (1) Study link creation target content and linking trends
  • (1) Create our next power page topic

What kind of results can I expect?

Our plans typically generate a positive ROI for our “end clients”. That said, the actual results varies heavily from client to client. To help answer this question, we recommend you consider our MRR Accelerator so we can take a deep dive into your client’s operation and give you some timelines to success and return on investment estimates.

What if I want my team to take care of some of the action items and just have you do the things we don’t want to do (or aren’t great at)?

During the engagement, we will reach out to you via email at the beginning of each new period and let you know the action items for the upcoming month. If you have any concerns with the plan, just reply back and let us know within a few business days and we can adjust from there.

Can SEOak help me sell these ongoing SEO plans to my clients?

Absolutely. Our Recurring Revenue Accelerator can help you frame your sales discussions about ongoing marketing into plain dollars and cents that make a very compelling argument for your client to invest.

Do you have any other plans available?

We do have a smaller risk mitigation plan that’s similar to the above plans but your team does the implementation instead of ours. You will be in charge of hiring new team members, evaluating their skillset, managing them, and managing the campaign. The plan includes 7 suggestions per month, one 30m call/skype, letter grades and perspectives for the Three Pillars, accountability for the previous month’s suggestions, and a monthly overview. This one has a three month minimum commitment and it’s called the “Starter” plan.

Are bulk discounts available?

Absolutely. Let’s talk.

How does reporting work?

Our “monthly updates” essentially serve as an SEO report.

Sent to you (or directly to your client, if you prefer) as an unbranded Word doc, they include a look at how your client’s KPI’s (sales, leads generated, e-mail signups etc) are being affected by organic traffic, a look at how their overall organic traffic is changing, a look at how their current traffic compares historically, and any relevant thoughts on new challenges or opportunities we’ve uncovered in our monthly analysis.

We can even give some ranking reports if you’d like – but we’d recommend having your client focus on increases in organic traffic and KPI’s – you know, actual results – instead of “vanity metrics” like “first page for blah blah blah”. This way we can utilize medium and long tail keywords to generate the results instead of being limited to the

We also give a letter grade for each of our Three Pillars of SEO along with some perspective on why they got the letter grade they did. We try to keep these “reports” as short as possible (usually 1 page, although screenshots can push it to 2-3 pages), which is in sharp contrast to some other  white label SEO companies who like to send a huge SEO report with tens of pages that your clients will never have time to look through.

Lastly, the monthly update has a list of the action items (or suggestions) for the month, along with accountability for the action items from previous month(s) and how they’re coming along.

For the Kickstarter and Firestarter plans, just sit back and relax and have the action items taken care of on your behalf – you don’t even have to reply to the email. But if you’d prefer we spend your action items in another area, just let us know within a few business days of receiving the monthly update and we’ll use that time in a way that works better for your business.

This is how SEOak provides the most flexible and realistic SEO reseller plans in the white label SEO industry.

I’d love to learn more and look for a fit for my business. How can I make that happen?

Sure, let’s look for a fit!